STORY -

Momentum Money is a Digital Savings Account that offers an innovative savings plan solution that pools and invests clients’ funds into a money market fund, enabling us to provide a compelling interest rate at reduced fees.

The brand design concept centred around being effortlessly to the point. As Momentum Money wanted to be an easy way of saving money, the brand’s visual identity developed spoke to bold simplicity, movement and effortless through it’s logo, type, colour and graphic language. This reflected the brand message of “Getting you from where you are, to where you want to be” in a beautiful and eye-catching way.

CLIENT -

Momentum Money

CREDITS -

Superunion Africa,
Johannesburg, South Africa

MY ROLE -

Brand Identity Concept & Design, App Icon, Website Design

*Please note that some mockup executions are for brand identity showcase purposes and are not real world applications.