STORY -

MycoHAB empowers organizations and communities to harness the transformative potential of mycelium, using its vast, interconnected networks to create positive change and impact.

The brand design concept revolves around celebrating the boundless capabilities of mycelium - its ability to expand, connect, and adapt. At its core, mycelium thrives through two essential elements: a substrate and the fungal network itself. This idea inspired a visual identity that boldly showcases mycelium’s role in fostering growth, innovation, and impact. The design not only introduces people to the science behind mycelium but also highlights its power to shape a more connected and resilient world.

CLIENT -

MycoHAB

CREDITS -

Design Bridge & Partners,
Johannesburg, South Africa

MY ROLE -

Brand Identity Concept & Design
Illustration by Liana Liebenberg

*Please note that some mockup executions are for brand identity showcase purposes and are not real world applications.