STORY -

WORLD.MINDS is an invitation-only event comprised of 1000 individuals who have made proven contributions in science, the arts, business and government. The event’s goal is to exchange ideas in order to improve the quality of our decisions as private individuals, as role models and as citizens of this planet – and to inspire others to do so.

The rebranding needed to evolve from the existing logo and to incorporate a strong concept. I see WORLD.MINDS as the intertwining of information and entities. Where they collaborate, resolve and communicate. Where world understanding comes from some of the greatest forward-thinking minds. The resulting logo showcases a central element that is the perfect entanglement of the ‘w’ from world and ‘m’ of minds – representing the event effortlessly. 

CLIENT -

World.Minds

CREDITS -

Jung von Matt, Brand Identity
Hamburg, Germany

MY ROLE -

Concept, Brand Design & Presentation