STORY -

Arch is a modern Tuscan cafe brought to life by two Italian best friends. Their brand outlook was to create a space where authentic Italian cuisine is served.

The client wanted their brand to be approachable and iconic in nature with a distinct brand appearance. The brand was inspired by Tuscany’s colours of terracotta and the surrounding deep green from the olive trees. 

The logo took inspiration from the name - arch - as it is a symbolic part of the Italian walkways. Three arches are hidden within the letterforms with the ‘A’ highlighting the main archway. An arch graphic pattern was also produced to give this identity distiction amongst competitors. The bold graphics, colour pallete and logo enable Arch to become your new local favourite brand.

CLIENT -

Arch

CREDITS -

Self Project, South Africa

MY ROLE -

Concept, Branding, Logo Design & Graphic Design.