STORY -

Etion represents five companies coming together to provide digital solutions. Their offering includes enhancing customers’ and consumers’ safety, productivity, connectivity and cyber security. 

In order to visualize these five differing entities working under one roof, the logo had to represent each skill that Etion could provide the consumer.  This resulted in the development of a layered identity representing each area of strength within the business. This flexible and living identity captures the concept of breathing life into technology. The animation of the logo further emphasizes the concept of breathing life into technology as the wordmark can extend and contract like lungs do.

CLIENT -

Etion

CREDITS -

Superunion Africa
Johannesburg, South Africa

MY ROLE -

Concept & Brand Design