STORY -

Berlin is an eclectic city in the north-east of Germany with a rich and dynamic history as well as a bold current population. Their offering as a city include historic sight-seeing, art exhibitions, festivals and culinary experiences. 

Rebranding a city is a notable and exciting challenge. With that in mind, I created an identity that focuses on what makes Berlin, Berlin – the people. Berlin is any person. Berlin is every person. A place where the more you stand out, the more you fit in. Therefore, you can always find yourself in Berlin. The logo simplifies it down to just that. The visual language communicates a bright, friendly and inviting tone where everyone feels welcome and accepted. 

CLIENT -

Berlin City

CREDITS -

Jung von Matt, Brand Identity
Hamburg, Germany

MY ROLE -

Logo, Concept & Brand Design

*Please note that this conceptual route was not rolled out.